XXL Shady 2.0 Cover
XXL’s EIC Vanessa Satten had the opportunity to sit down with the Detroit lyricist and his newest signees—underground supergroup Slaughterhouse, which

consists of Royce Da 5’ 9”, Joe Budden, Crooked I and Joell Ortiz, as well as buzzing Alabama upstart Yelawolf—to talk about their plans to take over

the rap game as Shady 2.0.

According to Em, this new roster signifies a rebirth of his company Shady Records, which, founded in 1999, lost steam after several members parted ways

(Obie Trice, Stat Quo, Bobby Creekwater) three years ago. “Slaughterhouse, it’s kinda phase two of Shady,” Em says in the story. “The new generation of

Shady Records.”